I help enterprise partners optimize financial performance and manage strategic investments at Ellina.

I am the President and Houston-based founder of Ellina Management & Investments LLC, where I lead private equity initiatives and financial management services for enterprise partners. My work focuses on providing structured investment strategies and accounting solutions that help businesses optimize their financial performance and scale effectively. By combining hands-on private equity management with a robust accounting and bookkeeping infrastructure, I provide enterprise clients with the clarity and capital needed to navigate complex market conditions.
My path to fintech and private equity is built on a decade of experience owning and operating diverse businesses across the retail, restaurant, and sports sectors. Since 2008, I have managed full P&L responsibilities for a range of companies, including a successful online retail operation and a youth sports franchise in Dallas which I successfully exited in 2018. This history as a self-taught entrepreneur allows me to look at investment and financial management through the lens of an operator, ensuring that our fintech solutions are rooted in practical business realities. I hold a degree from Rutgers University and have completed advanced executive education in scaling businesses and financial accounting at The Wharton School.
Career
- 2018 — PresentPresident · Ellina
Leading a private equity investment firm focused on strategic management and financial growth for modern enterprises.
Founded and scaled a multi-sector investment firm.
- 2012 — 2018Owner, Program Director · i9 Sports
Oversaw the total organization and operation of youth sports programs in the Dallas area, managing all local marketing and personnel.
Executed a lucrative exit in 2018.
- 2010 — 2012Chief Revenue Officer · Cashmere and Velvet
Defined long-term strategic goals and oversaw multiple sales channels for an online retail clothing company.
- 2008 — 2010Head of Operations · Cashmere and Velvet
Directed fulfillment centers and inventory management, establishing standard operating procedures to optimize delivery and quality.
Education
Rutgers University-New Brunswick, The Wharton School